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Co-founder of Caper, Coding for Kids, Culture Hack and Women in a Room.
Email: katy@wearecaper.com
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11 posts tagged twitter
Sweet Tweet - a physical output from a digital input. Each time Uniform agency gets a new follower on their twitter account, a sweet is a dispensed into their studio - through a playful cuckoo cluck and down a course, similar to a marble run.
This #iot approach can be used to incentivise and creating playfulness around various things, not just increasing Twitter followers. And the prize doesn’t have to be a sweet thing in the literal sense… How about a roulette of options - a ‘duvet morning’ or someone else making you a cup of tea?
Innocent’s new #tweetandeat campaign gets people working, or rather tweeting, together to bring the price down on one of their veg pots. If enough (how many I wonder?) people tweet, then eventually the price can reduce to zero.
I’ve often seen this executed badly - I don’t see the point in tweeting with a hashtag just to be in the chance of winning something, but this campaign pools everyone’s individual efforts together and everyone is rewarded for participating. As they say, “Collective buying power is where its at”.
2011 update video on growth + impact of social media by Socialnomics @equalman via @wearesocial
.@artangel & @V_and_A Late feat the twitter typewriter @typertweet
Friday 28 May 2010, 18.30–22.00, Admission free
Dressing up, summery drinks in the garden, giant speed scrabble, crossword hunts, legendary Peachy Coochy presentations, DJs and films. Inspired by Artangel’s The Concise Dictionary of Dress now running at Blythe House, the V&A’s working store of its collections,the evening plays with ideas about the meaning of words, collections, dress and how we feel about what we wear…
Typertweet, Grand Entrance
Interact to make a live dictionary! Typertweet sets out to overcome the transience of online communication and make the actual message important again. The unique typewriter has been programmed to turn digital real-time messages from twitter into the printed word. Your tweets will become a crowd-sourced dictionary of new definitions of the words from The Concise Dictionary of Dress which are: ARMOURED, COMFORTABLE, CONFORMIST, CREASED, ESSENTIAL, FASHIONABLE, LOOSE, MEASURED, PLAIN, PRETENTIOUS, TIGHT.
Add your own definition or usage of one of the words by simply sending a 140 character tweet to @typertweet and add the hashtag #vamlate at the end.
For example: @typertweet PLAIN: without whipped cream, icing, cherries or chocolate sprinkles #vamlate
Typertweet concept, hardware and electronics by Benjamin Tomlinson
Twitter integration by Greg Reed
Event concept and management by Katy Beale
Monitoring Social Media bootcamp coming up this Weds. Looking forward to hearing Marshall Sponder (self professed web metrics guru and the only peson I’ve met who actual fits the title). I’ve high expectations for a really hands-on useful conference, that will forego all the usual basic fact wowing of social media and just get right down to telling us how we can develop the best monitoring and evaluation processes. Here’s my write up on the last monitoring conference I went to held by Our Social Times.
Tate tweets: a short article I wrote for Arts & Business about Tate’s tweeting practices. I was restricted on space, and would have loved to add what happened next - the creation of a new role of a Digital Communications Manager, which Jesse Ringham started in post in January 2010. In his dedicated digital role, he’s been able to up the resource on twitter, plus look at a somewhat neglected facebook fan page and correlate the content across the two platforms. His main remit at the moment is developing the e-comms platform - driving sales, on a marketing proposal that combines all online channels and will be evaluating spend – comparing offline with online – in terms of traffic, ROI and datacapture.
Live twitter visualisation from @stamen design of the Vancouver Winter Olympics 2010. Check out their other live twitter streaming experiment for MTV Video Music Awards in NY where Kanye West and Asshole were trending topics for a while - these words were pulled out before it went live on TV…
Lego creates an online community - Lego Click - with this lovely animation. The website is fun and stylised into a lego world, though I’m perhaps unsure how the viewer contributes at the moment - maybe this is coming. Content interlinks between twitter, facebook and iphone app.
In late 2009, TrendsSpotting asked key social media influencers to give them their take on 2010 - in only 140 characters. Here’s the best.
Peer Lawther, Science Museum London’s Senior Online Marketing Executive explains their twitter methodology (@peerlawther @MuseumID)
We tweet whilst we watch TV. Starling launches social TV to build on that idea.
The app will showcase streams of comments from a user’s friends and the wider community around any given show and will allow rating via a star system a bit like Digg.
A Mobile Entertainment interview with Starling CEO’s Declan Caufield states an Ofcom stat that 90% of Britains use their phones while watching TV. It’s another layer to vent our amusement/shock/anger/sympathy (delete as appropriate whether watching Question Time/election coverage/Masterchef/American Idol).
Starling sees programme makers of the future tapping into the conversation and bringing it, real time, into the show. Wisely it will use facebook and twitter logins, with an iphone and ipad version in alpha and android version out soon.
Confirming the validity of services such as Starling: Chloe Sladden, Twitter’s director of media partnerships, talked about how “real time engagement is changing content” at the MIPTV conference on 12 April.