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Co-founder of Caper, Coding for Kids, Culture Hack and Women in a Room.
Email: katy@wearecaper.com
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Social Media Milestones
Information is beautiful: The Guardian’s BBC-O-Gram showing BBC spending in an easily digestible format. A response to the recently announced cuts including the binning of the fantastic digital radio station 6Music and being told to stop buying in content like gripping drama Mad Men. Click to see more detail.
Spot on stats and predictions on next generation media and its consumers, presented in a sharp way from digital marketing agency Harvest Digital
I’ve been doing quite a bit of work recently trawling the internet for up to date demographic and usage stats on different social media platforms and have just found this blog post from Xposure which looks at UK stats - brilliant resource as most sites, including Quantcast, just reference US and global stats.
I’ve found out that UK participation in social networking usage is the highest in Europe, with 24.9 million unique visitors – 78% of the total UK online population – now belonging to the country’s social networking community, rising to 90% for those aged 25-34 with an internet connection.
Figures gathered by monitoring service Nielsen show that social networks are more popular than email. They state that there has been major growth in Facebook over the last year, a subsequent decline in Myspace and that Twitter has exploded onto the scene.
Social Media is changing the way brands and consumers interact with each other, and therefore changing the the advertising industry - Social Media “guru” Erik Qualman explains.
