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Co-founder of Caper, Coding for Kids, Culture Hack and Articulate.
Email: katy@wearecaper.com
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17 posts tagged social media
2011 update video on growth + impact of social media by Socialnomics @equalman via @wearesocial
The results are in. @museumnext & @sumojim asked 500 people their thoughts on social media & museums via an independent researcher, revealing some interesting insights:
78% of all age groups, age 16-64+ years old use social media. The highest use is youngest group, 95%, dropping to 52% for oldest group.
74% visit museums and galleries, but only 18% are aware of museums and galleries using social media and only 10% follow museums and galleries.
What made you follow a museum or gallery? Top answers:
‘I wanted to promote and support the museum’ (motivation: philanthropic)
‘I enjoyed my visit to the physical space and wanted to tell me friends about it’ (motivation: badging myself)
‘It offers previews and offers’ (motivation: being in the know)
‘It reflects my tastes, opinions and views’ (motivation: confirmation of my knowledge and being part of the debate)
To engage people to follow, they state a museum must be topmost interesting and relevant, plus tell the audience that they are on social media through relevant advertising or editorial and offer up freebies and offers. Over 80% would visit an exhibition if a friend recommended it.
Around half follow brands on social sites, stating the main reason is to get offers and promotions, with secondary reasons being info on new products and interesting content
The socialisation of brands: An in-depth study into brand use of social media, by Universal McCann. Created with data from 53 markets and 37,600 respondents (as opposed to 38 markets and 23,200 respondents in Wave 4), Wave claims to be the “largest and longest running” social media analysis in the world.
They have developed a recommended “road map” which gives guidance on developing social media implementation - in just 4 easy steps. These detail: understand the why and how, map the landscape, identify the social needs of the consumer, identify the platforms.
I’d argue that’s a little simplistic, and bringing everything back down to “platforms” means that you are only looking at what’s out there at any one time. Rather, I feel that social strategy should be integrated and the focus should be on conversation and content, looking at the long term. The platforms will evolve and change - and this shouldn’t mean that you’ll be throwing your strategy out the window, merely refreshing it.
There is some interesting work around “means and motivations” which gives good insight into the shift in internet use and some very clear statistics on consumer usage of the social web. They then layer the “social demand for brands” over these motivations and look the spread of brand communities online.
via @wearesocial
Presentation from WeAreSocial’s @simoncollister on third sector social trends - moving on from broadcast structures to networking.
Monitoring Social Media bootcamp coming up this Weds. Looking forward to hearing Marshall Sponder (self professed web metrics guru and the only peson I’ve met who actual fits the title). I’ve high expectations for a really hands-on useful conference, that will forego all the usual basic fact wowing of social media and just get right down to telling us how we can develop the best monitoring and evaluation processes. Here’s my write up on the last monitoring conference I went to held by Our Social Times.
@ciaranj made a beautiful, professional looking infographic, inspired by my comment on this digital buzz blog post about infographics. I’ve had to blog it to make sure it’s down on (digital) paper forever. My comment was, of course, “Did you know that 99% of infographics are made about social media and that 9/10 people surveyed thought that they would be seeing more infographics in 2010?”
Tate tweets: a short article I wrote for Arts & Business about Tate’s tweeting practices. I was restricted on space, and would have loved to add what happened next - the creation of a new role of a Digital Communications Manager, which Jesse Ringham started in post in January 2010. In his dedicated digital role, he’s been able to up the resource on twitter, plus look at a somewhat neglected facebook fan page and correlate the content across the two platforms. His main remit at the moment is developing the e-comms platform - driving sales, on a marketing proposal that combines all online channels and will be evaluating spend – comparing offline with online – in terms of traffic, ROI and datacapture.
TED 2010: Blaise Aguera y Arcas from Microsoft Live Labs talks about their new augmented reality maps - a live concept in AR with a geo-location aspect.
Lego creates an online community - Lego Click - with this lovely animation. The website is fun and stylised into a lego world, though I’m perhaps unsure how the viewer contributes at the moment - maybe this is coming. Content interlinks between twitter, facebook and iphone app.
Spot on stats and predictions on next generation media and its consumers, presented in a sharp way from digital marketing agency Harvest Digital
CultureLab 2010 Youth Trends Report
“CultureLab monitored social media chatter during the last quarter of 2009 to get a grasp on evolving trends. We also conducted in-market explorations in Houston, Atlanta, Los Angeles and New York. Finally, our Trend Summit in December was a success and helped us glean even more about the trends expected to make an impact in 2010! From lifestyle, technology, media and fashion to music, politics, consumerism and street culture, we explored it all. We’re pleased to bring you CultureLab’s Top Ten list of the areas we believe will be noteworthy and notable among the “New” general market — the young adult, hyper-fragmented, tech savvy, diverse and cross-cultural group of consumers. Enjoy!”
CultureLab Trend Summit from Philip Moore on Vimeo.
In late 2009, TrendsSpotting asked key social media influencers to give them their take on 2010 - in only 140 characters. Here’s the best.
Monitoring Social Media 09 #msm09
Scanning through my pages of notes from yesterday’s Monitoring Social Media Conference, I know that the conference producers did something right. Highlights for me were:
Katy Howell from Immediate Future who captivated the audience, referencing Greggs the baker and Compare the Meerket campaigns. She was very clear with her recommendations about reclaming accounts and making sure you define which social media sites are official/unofficial.
Celia Pronto from STA travel gave a case study on their integration of social media and UCG into their website STATravelBuzz which offers anyone who’s booked with STA a “starter guide” to social media and gets them creating their own content which is then aggregated to the website. Another great tool - they match up people with questions with people with the info - therefore becoming the go-between rather than the company with all the answers.
Giles Palmer from Brandwatch was a energised Duracell bunny in the mid-afternoon slot, sporting a Movember tache, he talked through the definitive processes of what we were all there to hear about - “monitoring” social media. His steps were: Gather (crawl or buy in), Search (rank by relevance, create streams), Analyse (inbound links / author tags), Check sentiment. His recommendation for measurement of sentiment was, put very simply - small volumes: crowdsource; large volumes: use bots.
Sentiment seemed to be a key word coming up around analysis and Marshall Sponder went into more detail about this (he stepped in last minute, so his presentation was even more impressive). Now things ramped up toa techy pace that everyone appreciated. He quoted the Forrester Wave report and confirmed what other speakers had been saying - a stat is not an insight, you need to drill down into the stat to get the insight. He stated that there are currently no standards on sentiment - positive, neutral and negative and the only company managing sentiment properly is Crimson Hexagon. He argued that in “most social media platforms are not capable of advanced semantics analysis or meme clustering”.
@jennielees was liveblogging from the event and wrote an some an excellent summary post of the event, which I can’t even try to better.
I’ve been doing quite a bit of work recently trawling the internet for up to date demographic and usage stats on different social media platforms and have just found this blog post from Xposure which looks at UK stats - brilliant resource as most sites, including Quantcast, just reference US and global stats.
I’ve found out that UK participation in social networking usage is the highest in Europe, with 24.9 million unique visitors – 78% of the total UK online population – now belonging to the country’s social networking community, rising to 90% for those aged 25-34 with an internet connection.
Figures gathered by monitoring service Nielsen show that social networks are more popular than email. They state that there has been major growth in Facebook over the last year, a subsequent decline in Myspace and that Twitter has exploded onto the scene.
