We tweet whilst we watch TV. Starling launches social TV to build on that idea.
The app will showcase streams of comments from a user’s friends and the wider community around any given show and will allow rating via a star system a bit like Digg.
A Mobile Entertainment interview with Starling CEO’s Declan Caufield states an Ofcom stat that 90% of Britains use their phones while watching TV. It’s another layer to vent our amusement/shock/anger/sympathy (delete as appropriate whether watching Question Time/election coverage/Masterchef/American Idol).
Starling sees programme makers of the future tapping into the conversation and bringing it, real time, into the show. Wisely it will use facebook and twitter logins, with an iphone and ipad version in alpha and android version out soon.
Confirming the validity of services such as Starling: Chloe Sladden, Twitter’s director of media partnerships, talked about how “real time engagement is changing content” at the MIPTV conference on 12 April.