The internet is being tailored for us: @elipariser TED talk. ‘There are 57 signals that Google uses to personally tailor your search results’ says Eli, talking about the way the internet serves us information. No longer when we do a search on the internet are we getting the same results, no matter who we are.
This means that in all likelihood we are not being opened up to as many options as we had previously. Only those recommended to us via our previous interests or circle of friends or acquaintances. A cynic could say that the benefit is mainly for the advertisers and marketers who can now do very detailed behavioural campaigns.