KB's digital scrapbook

Innocent’s new #tweetandeat campaign gets people working, or rather tweeting, together to bring the price down on one of their veg pots. If enough (how many I wonder?) people tweet, then eventually the price can reduce to zero. 

I’ve often seen this executed badly - I don’t see the point in tweeting with a hashtag just to be in the chance of winning something, but this campaign pools everyone’s individual efforts together and everyone is rewarded for participating. As they say, “Collective buying power is where its at”.