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The internet is being tailored for us: @elipariser TED talk. ‘There are 57 signals that Google uses to personally tailor your search results’ says Eli, talking about the way the internet serves us information. No longer when we do a search on the internet are we getting the same results, no matter who we are.

This means that in all likelihood we are not being opened up to as many options as we had previously. Only those recommended to us via our previous interests or circle of friends or acquaintances. A cynic could say that the benefit is mainly for the advertisers and marketers who can now do very detailed behavioural campaigns.

via @thekingmob

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11 months ago

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The Google Maps Alphabet: @londonist have just created a London one. The picture featured in this post takes aerial shots from around the UK and was created by 20-something Rachel Young as she recuperated from a road accident. She told the Daily Mail, “‘Being from Yorkshire, I knew that would be a good place for fields and hedgerows. I thought that cities such as London, Manchester and Liverpool would be a safe bet for odd-shaped buildings”. Rhett Ashwood, from Australia, has also created an Australian Googlemaps alphabet from images of the state of Victoria.

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1 year ago

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