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Co-founder of Caper, Coding for Kids, Culture Hack and Women in a Room.

Email: katy@wearecaper.com

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The results are in. @museumnext & @sumojim asked 500 people their thoughts on social media & museums via an independent researcher, revealing some interesting insights:78% of all age groups, age 16-64+ years old use social media. The highest use is youngest group, 95%, dropping to 52% for oldest group.74% visit museums and galleries, but only 18% are aware of museums and galleries using social media and only 10% follow museums and galleries. What made you follow a museum or gallery? Top answers: ‘I wanted to promote and support the museum’ (motivation: philanthropic) ‘I enjoyed my visit to the physical space and wanted to tell me friends about it’ (motivation: badging myself) ‘It offers previews and offers’ (motivation: being in the know)‘It reflects my tastes, opinions and views’ (motivation: confirmation of my knowledge and being part of the debate)To engage people to follow, they state a museum must be topmost interesting and relevant, plus tell the audience that they are on social media through relevant advertising or editorial and offer up freebies and offers. Over 80% would visit an exhibition if a friend recommended it.Around half follow brands on social sites, stating the main reason is to get offers and promotions, with secondary reasons being info on new products and interesting content http://bit.ly/museumresearch

The results are in. @museumnext & @sumojim asked 500 people their thoughts on social media & museums via an independent researcher, revealing some interesting insights:

78% of all age groups, age 16-64+ years old use social media. The highest use is youngest group, 95%, dropping to 52% for oldest group.

74% visit museums and galleries, but only 18% are aware of museums and galleries using social media and only 10% follow museums and galleries.


What made you follow a museum or gallery? Top answers:

‘I wanted to promote and support the museum’ (motivation: philanthropic)
‘I enjoyed my visit to the physical space and wanted to tell me friends about it’ (motivation: badging myself)
‘It offers previews and offers’ (motivation: being in the know)
‘It reflects my tastes, opinions and views’ (motivation: confirmation of my knowledge and being part of the debate)

To engage people to follow, they state a museum must be topmost interesting and relevant, plus tell the audience that they are on social media through relevant advertising or editorial and offer up freebies and offers. Over 80% would visit an exhibition if a friend recommended it.

Around half follow brands on social sites, stating the main reason is to get offers and promotions, with secondary reasons being info on new products and interesting content

http://bit.ly/museumresearch

Notes

  1. katybeale posted this

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