KB's digital scrapbook
Co-founder of Caper, Coding for Kids, Culture Hack and Articulate.
Email: katy@wearecaper.com
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The digital world is gratifying our real-time urges
In June, Trendwatching.com told us that FOREVERISM was in vogue. Now they are pushing us to look at how everything is current is being satisfied in numerous novel ways, with the online world showing the way forward.
Their definition:
NOWISM | “Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”
