KB's digital scrapbook

Find a Mini car hidden somewhere (virtually) in Stockholm, keep away from pesky people trying to “steal” it from you and it’s yours at the end of the week!  Gamification that does seem to work - I think it’s the running around bit I like, it linking back to the streets of the city. The fact that you can win an actual car helps incentivise too! Official site: MiniGetawayStockholm

via @helloyoucreatives