October 2010
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WatchThe socialisation of brands: An in-depth study into brand use of social media, by Universal McCann. Created with data from 53 markets and 37,600 respondents (as opposed to 38 markets and 23,200 respondents in Wave 4), Wave claims to be the “largest and longest running” social media analysis in the world.
They have developed a recommended “road map” which gives guidance on...
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