I’ve been doing quite a bit of work recently trawling the internet for up to date demographic and usage stats on different social media platforms and have just found this blog post from Xposure which looks at UK stats - brilliant resource as most sites, including Quantcast, just reference US and global stats.
I’ve found out that UK participation in social networking usage is the highest in Europe, with 24.9 million unique visitors – 78% of the total UK online population – now belonging to the country’s social networking community, rising to 90% for those aged 25-34 with an internet connection.
The digital world is gratifying our real-time urges
In June, Trendwatching.com told us that FOREVERISM was in vogue. Now they are pushing us to look at how everything is current is being satisfied in numerous novel ways, with the online world showing the way forward.
NOWISM | “Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”